Etsy Listings 101: the ultimate guide to Etsy image size requirements

Dive into Etsy’s image requirements and best practices. Here’s your guide on image file types, size requirements, and image resizing techniques. From listing images to shop banners, we cover it all.

Etsy, a renowned online marketplace for handmade, vintage, and craft items, has established certain image requirements and guidelines for vendors to provide a seamless shopping experience. Here, we dive into the file types, sizes, and other aspects of Etsy’s image policy to assist you in setting up a visually appealing online shop.

Esty file type requirements

Etsy supports images in the .jpg, .gif, or .png formats. While this range of formats gives you versatility, it’s important to note that Etsy does not support animated .gif files or transparent .png files. When using a file containing transparency, the transparent parts will appear black on Etsy’s platform.

Etsy image size requirements

When it comes to image size, Etsy has specific requirements for different types of pictures you might upload in your shop, including listing images, shop icons, profile photos, team logos, and various types of banners.

For listings, Etsy suggests that the shortest side of your image should be 2000px, with a resolution of 72 PPI. Don’t upload images larger than 1MB as they may not upload, particularly over slower internet connections.

The recommended image size for icons and profile photos is 500x500px.

The team logo size is suggested to be 170x100px, and the minimum size for order receipt banners is 760x100px.

The minimum required size ranges from 1200 x 160px for a mini shop banner to 1600 x 400px for a big shop banner. Carousel banners are recommended at 1200x300px.

The size of the collage banner depends on the number of images in your collage, with different minimum requirements for two, three, and four images.

Perfecting your listings

Here are some recommendations for creating a captivating visual representation of your products.

Image orientation

Your first listing photo should be horizontal (landscape) or square. This ensures that the image’s focal point appears properly in the cropped thumbnail views.

Image rotation

Remember, Etsy auto-rotates listing photos based on your camera’s metadata. If your photos still upload sideways, consider using a photo editing service to rotate them or taking the picture with the camera held differently.

Listing image thumbnails

Ensure your thumbnail images have enough border to be cropped into a square thumbnail without losing essential details.

Etsy’s cropping tool is highly recommended for accurately framing your item. It’s also suggested that you capture images from a distance to avoid losing parts of your product during cropping.

Tips for listing images

A successful listing image shows the entire product with additional negative space around it. Horizontal images are preferable as they utilize the thumbnail space more effectively.

Etsy also provides a placement tool for fine-tuning adjustments on the thumbnail of your listing. It’s essential to ensure that your images are produced at the highest resolution to meet the minimum size requirements for listing images.

By understanding and implementing Etsy’s image guidelines, you can create an attractive, optimized shop that stands out.

Bottom line

Creating high-quality product photos and compelling thumbnail images is essential for Etsy’s success. By following the simple tips and guidelines, you can showcase your products in the best possible light and establish trust with potential buyers.

Consistency, attention to detail, and continuous improvement are key to making your listings stand out. Keep experimenting with different photography techniques and thumbnail designs. You’ll find the perfect combination that resonates with your target audience and drives more sales for your business.

Learn more about eBay image sizes.