For one reason or another, it’s not uncommon for businesses to start or redesign their websites. But one mistake that you’ll notice is that some businesses do not take into account how important their web design will be for their marketing strategy. While most business owners overlook this, the fact is that it’s your website design that can either make or break your marketing campaign. Although your marketing campaign can easily grab people’s attention, your web design will determine whether they buy or not. According to studies, almost 75% of visitors judge a business by its design.

When it comes to turning leads into customers, website design is very important. You must, therefore, focus on optimizing each stage of your marketing strategies which involves design. Changing even a few features of your web page can significantly improve your marketing campaigns. After all, website design is directly linked to conversion. A good website design is more than trendy logos, or intuitive navigation. It’s about having no errors having a compliant code and having no technical issues that few people get to think about. Here is how design can make your website marketing success.

Brand Language

A successful web design can help raise your brand profile thereby making more people inclined to buy your products. One of the most valuable things in business is trust hence building it would be the vital thing for any business. Brand could represent luxury, comfort, value, support, or quality. There are many ways to carry out the design including blogs, marketing campaigns, brochures, and trade exhibition among others. Having a remarkable design can make your brand unforgettable. Make sure that your website is designed in such a way that it evokes desire and reflect your values. Just consider your core values and ensure that they are reflected in every aspect of your design.

Search Engine Optimization

SEO is the process of increasing your organic visibilities on such engines through different off and on-site techniques. Since over 95% of online activities start on search engines, your site should be seen on search. While most websites are nowadays created with responsiveness in mind, they need to be compatible with a number of devices. There are still websites that are not responsive hence making it hard to access them on mobile. Any design changes that you make to your website will either impact your search engine optimization positively or negatively. A good website design should, therefore, consider structure and navigation, aesthetics, content, and metadata.

Example: Moose photo stock website in its tablet version – read the case study about its design and optimization

User Experience

The design of your website also has a great impact on the experience of your users. From ensuring that your site is as fast as possible to make the navigation simple and easy to use a good website is critical. When it comes to user experience site speed is now one of the most important factors. As the speed of the site increases so does visitors’ expectation of the page load time. If your design uses large images and other elements that slow it down you will be negatively affecting your users. Some of the ways of increasing this load time is carrying out full audit and compressing the files. You need to remember that the main goal of your website is to satisfy your users. Without that, they will neither stay nor return to your website.

Enhanced Online Presence and Higher Conversions

Your website design must be psychologically compelling. It should be able to convert the visitors into customers. To develop strong marketing strategies, website owners should focus on coming up with a successful design. The impact of the design should stand out above every other thing that brings sales. A good design will also attract visitors and boost your web presence. It will help you speak the thoughts of the company and give you the best chance to be noticed.

Effective Analysis

When it comes to website creation, there is no such a thing as a perfect website. It will need to constantly change, adapt, and be optimized in order to achieve the established goals. Most companies are looking for a website that converts its visitors into profitable action. Due to this, you need to know what areas your website is not doing well. Every part of your website can be analyzed and be optimized for users. You, therefore, need to commit some time to understand the user and identify the pages that aren’t converting or getting any traffic. When creating your website you need to consider whether you are capable of implementing the advanced tracking or not. If you are unable to do this, you are losing a lot on this valuable data. You need to set up your website is such a way that you can easily gather the data that you require.

Compelling Message

Internet marketing and design usually have a lot to do with giving the message. The main aspect of designing is to pass an important message to the clients and get some response. With carefully chosen words and images, you can get a result-oriented response that your company needs and also educate your customers on various creative processes. The attractive look and the framing design can also make clients get inclined towards your business.

Example: stylish hi-res cryptocurrency images will make the blog or website on that theme much more compelling for the users

Wrap Up

Now you know how good web design plays a very important role in your website promotion. Remember, a poorly done website will put all your marketing strategies in vain. So, ensure that you have an intuitive, unique, and effective website design for your brand. While having a well-built website is a very good step, it’s not everything that you need. You also need to have quality content that informs your users about your services and products. Make sure you consider all the other strategies so that nothing is left out. All in all professional websites are among the most effective marketing tools today.

About the author: this is the guest post by Goran Kezić from PlayMedia
Title photo by Moose

Read the article explaining card sorting as a method of user testing, check the case study on building photo stock websites and review the ideas on Airbnb redesign for user goals.

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